The skyline of Sao Paulo showing a bridge and several office buildings bathed in sunlight
The skyline of Sao Paulo showing a bridge and several office buildings bathed in sunlight

moonshot brazil

Brazil Moonshot ecosystem.

Moonshot Brazil, focused in São Paulo state, is SmartJob's flagship global ecosystem advisory initiative. The goal of the project is to build an inclusive entrepreneurship ecosystem to produce world-class companies that are born accessible with human-centered design principles.

Powered by:

toyota mobility foundation logo
toyota mobility foundation logo

In Collaboration with:

alana institute logo
onovo lab logo
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Ecosystem Development

Outreach, organization, and engagement of community partners.

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Founder Programming

Hands-on curriculum, mentorship, and network access for founders.

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Impact Measurement

Tracking outcomes and documenting what works.

SmartJob event in São Paulo featuring conversation with wheelchair user who is a Brazilian policy leader and startup ecosystem leader
SmartJob event in São Paulo featuring conversation with wheelchair user who is a Brazilian policy leader and startup ecosystem leader

Why Brazil? Why now?

Brazil has the largest disability population in Latin America and one of the most dynamic startup ecosystems in the world, but the two have rarely intersected. São Paulo offers the infrastructure, institutional partnerships, and innovation culture to change that.

SmartJob and Toyota Mobility Foundation panel discussion on expansive entrepreneurship in Brazil
SmartJob and Toyota Mobility Foundation panel discussion on expansive entrepreneurship in Brazil

Growing ecosystem 

São Paulo is the first. The Moonshot model is designed from the start to be replicable, with future locations planned wherever the conditions for inclusive entrepreneurship are ripe and underserved.

the audience at a smartjob led event in Sao Paulo focusing on creating shareholder value
the audience at a smartjob led event in Sao Paulo focusing on creating shareholder value

Built on research

Evidence based evaluation frameworks exist for how to measure the strength of the startup ecosystem. Through this project, SmartJob will be building on our prior research in partnership with JP Morgan Chase and Village Capital.

Sao Paulo skyline

The platform, the partners, and our role.

The SmartJob Moonshot Brazil initiative partners with the Toyota Mobility Foundation and ONOVOLAB, one of Brazil's leading accelerators based in São Carlos, to run the Mobility Unlimited Hub. Together, we support active mobility startups such as AI and robotics tools, adaptive transportation, smart wearables, accessibility software, and assistive interfaces that expand independence for people with disabilities. Active mobility is more than getting from A to B. It's having the autonomy of movement that allows people to be actively independent, so they can pursue all the things that make life healthy, joyful, and worthwhile.

SmartJob leads the ecosystem work surrounding the Hub, sourcing founders across Brazil and Latin America, building the investor pipeline, and delivering the impact frameworks and founder programming that connect promising startups to capital and networks. This is the inaugural cohort.

Global Moonshot video